Creation of New Mizuno icon for stores, the "Runderful Mark". It guides the new in Store Smart Solutions. The modular kit fits in any store sizes, with just a few smart parts. 

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It was approved in the pitch and its under test in internal workshops with few changes in the logo and color of the runderful mark, that they want to highlight in the units, so we used brushed metal finishes. You can see it done, in the video below. 

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For a perfect execution we suggested a new Execution Guide style for sales and promotion team, teaching the assembly, featutes and funcionalities of all the parts, suggesting the best practices for each sizes of store.

Art & Concept: Gabriel Bayeux

Strategy: Gabriel Bayeux & Team 

3D: Ionne Yamashiro, Kako Rodrigues & Sandra Nishida

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