Nestlé

Breakfast

This 360º project has won a pitch inside Nestlé and was produced with minimum changes. Delivering more then just a new concept, we thought about how to re-use the units inside the Store in Store with interchangeable graphic pannels and thinkin how to store the non-used pannels.

​

CHALLENGE: Create in-store usage occasion for Nestle Breakfast. 
OBJECTIVE: Increase breakfast category sells offering a different shopper experience, and making the breakfast easier to buy. 
OPPORTUNITY: Share Nestlé brand values inside Brazilian stores talking about nutrition and wellness.

​

The main concept ideia is how to link different Nestlé breakfast categories in communication, using colours and formulas. The "Good Morning" is the first think we say befor the breakfast, so it became the claim of the campaign and used in Tactical materials, online banners, magazine advertising, modular Store In Store and indivudal units.

​

Concept & Art: Gabriel Bayeux 

Strategy: Gabriel Bayeux & Ícaro Della Torre

3D: Ícaro Della Torre & Silvio Ary

© barrowsglobal.com