It's not just a brand development for Sony, it's a guideline for a new brand experience. A brand that will allow to change current roadshow for something more engaging, modern and dynamic. Attracting people not just for the lineup, but lots of extra content and experiences. For this event, the main object is to reveal and present for high level executives all the news fot TV Channel, Broadcasting and products.

Art: Gabriel Bayeux 

Plan: Delay Almeida & Renato Rodrigues

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